One of our primary focuses for the last few years at Created by Elsie B has been building a sustainable infrastructure for the business. It takes a lot of pieces to create the lovely fibers that you all love, and most of those things carry on quietly behind the scenes. The most significant change for you, however, has probably been launching our very own Created by Elsie B shopping platform. We spent a lot of blood, sweat and fluffy love building it, and we want to make sure that you're getting the most out of our website every time you visit us. It's packed full of features and super easy to navigate. There are several ways to search our catalog, plus a few hidden gems that you may have missed during casual browsing.
While having creative freedom and full control are the primary benefits of running a small business like Created by Elsie B, there is so much that goes on behind the scenes! Created by Elsie B began as a one-woman show, but today a team of skilled professionals assists LeAndra to keep it all running like a well-oiled machine. Over time, tasks like photography, management, shipping and content have been outsourced to free up our fearless leader to focus on the creative, hands-on aspects of the business such as dyeing, product development and design. In fact, Elsie B currently employs five women who work remotely in various parts of the business, as well as LeAndra's husband Sam who supports her in different ways as needed. We'd like to pull the curtain back and introduce you to the people who help Created by Elsie B grow and succeed, starting with myself (because I'm the easiest to reach!)
When we made the decision to launch the Created by Elsie B website last year, we had to take a deep breath because it was a huge labor of love and an awful lot of work. Because Elsie B is so well supported, it has turned out to be one of the best decisions we've ever made. One of the really fun aspects of the website is that we get a lot of information about how you are all interacting with us, and that helps us better target your needs. Most of you, for example, like to keep up with what's new at Created by Elsie B via Instagram, and we also have a very active Facebook community as well as a Pinterest page that many of you follow. What you might not know, however, is that we have also rolled out a regular newsletter within the last few months, effectively allowing us to reach you one-on-one in your inbox. So, what's in it for you? Why should you sign up, and what do we offer to newsletter subscribers?