We've Got News For You
When we made the decision to launch the Created by Elsie B website last year, we had to take a deep breath because it was a huge labor of love and an awful lot of work. Because Elsie B is so well supported, it has turned out to be one of the best decisions we've ever made. One of the really fun aspects of the website is that we get a lot of information about how you are all interacting with us, and that helps us better target your needs. Most of you, for example, like to keep up with what's new at Created by Elsie B via Instagram, and we also have a very active Facebook community as well as a Pinterest page that many of you follow. What you might not know, however, is that we have also rolled out a regular newsletter within the last few months, effectively allowing us to reach you one-on-one in your inbox.
So, what's in it for you? Why should you sign up, and what do we offer to newsletter subscribers?
Running a business can sometimes be like that little meme where you see a duck serenely swimming on the surface while its legs are frantically paddling below the water. At Created by Elsie B, we truly love the fact that our business integrates into our lives so flexibly. We regularly add products and colorways to our website, and they can show up first on various platforms that we use. Our lovely handwoven scarves, for example, were recently added to the website, and we announced this stunning new addition on Facebook and Instagram. (I am seriously swooning over these!) However, we tend to reserve major product launches for newsletter subscribers, and signing up will give you the first access to the projects that we have lovingly nurtured over long periods of time to bring them to you. Now is a particularly good time to get in the loop because something big is coming in October, and it will be going to our newsletter list first!
If you've been a Created by Elsie B follower for any period of time, you know that sales and specials are a bit rare. We pride ourselves in offering a luxury product for discerning buyers in a way that is both affordable for you and sustainable for us. Because of this, there are very few predictable dates where you can expect to snag a discount. Still, we might have a sale for a specific reason like our recent move or decide on the spur of the moment to offer a free shipping weekend or make our deep stash available again for a limited time. We don't backdate or extend or adjust when this happens. Our newsletter subscribers receive notice of these events right in their inboxes so that they never miss out.
While we reach a lot of customers on our social media platforms, it's a bit like throwing fluff into the air and seeing who happens to catch it. If you're a regular follower, you will probably see the latest Elsie B products and announcements, but you might miss something that interests you. One of the most exciting things about having a fiber conversation via the newsletter is that we can target very specific demographics in our customer base. For you, this means that you don't receive information that you aren't likely to be interested in. We have several lists that we target the newsletter to, including customers that regularly engage with us, fiber club members and customers who we feel are likely to make a purchase. This allows us to send you offers that are precisely geared to your specific needs. Via the newsletter platform, we can both incentive new customers to join the Elsie B fiber family and reward our most loyal customers for their very valuable repeat business. Pretty cool, right?
Our goal with the newsletter is to keep you informed & engaged without overwhelming your inbox with unwanted clutter. We do, however, include little tidbits and resources that we think make it worth your while to give each newsletter a look even if you're on fiber-buying hiatus.
The Created by Elsie B newsletter regularly refers to educational pieces and product spotlights on our blog, and we include a fiber term of the day to keep you up to date on your craft. In addition to this great information, opening each newsletter that hits your inbox increases your likelihood of continuing to receive exclusive offers, so taking a few seconds to see what's up is (we think) well worth your time! Scroll to the bottom of any page on the Created by Elsie B website to access the quick and simple signup form.
Are you already a newsletter subscriber? What would you like to see more of from the targeted fiber chats in your inbox?