I hope everyone had an inspiring International Women's Day! This last week, I had the awesome opportunity to attend Altitude Summit in Palm Springs, California! Alt. Summit is a conference and community designed to educate and empower women in creative spaces. While it was awesome, it was overwhelming. The people who convinced me to take the leap mentioned that it's like drinking from a fire hose, and they weren't wrong! I knew it was going to be good, but a lot for me. Imposter syndrome hit hard a few weeks before the event. In talking through it with Sam, I realized that the only reason I wouldn't show up was because I was scared not because there wasn't going to be valuable things to learn.
While having creative freedom and full control are the primary benefits of running a small business like Created by Elsie B, there is so much that goes on behind the scenes! Created by Elsie B began as a one-woman show, but today a team of skilled professionals assists LeAndra to keep it all running like a well-oiled machine. Over time, tasks like photography, management, shipping and content have been outsourced to free up our fearless leader to focus on the creative, hands-on aspects of the business such as dyeing, product development and design. In fact, Elsie B currently employs five women who work remotely in various parts of the business, as well as LeAndra's husband Sam who supports her in different ways as needed. We'd like to pull the curtain back and introduce you to the people who help Created by Elsie B grow and succeed, starting with myself (because I'm the easiest to reach!)