It's no secret that we love our customers! It really brings us a lot of joy and fulfillment to see our fibers going into the wild and being used, loved and coming to new life with your creativity. We are crazy excited today to give you inside look into our Created by Elsie B community and learn more about one of our much-loved customers, Kathleen McConnell, shown here exploring a stunning park in Maine last September. Kathleen has been an active participant in our Elsie B Facebook group for some time, and she is so encouraging, wise and creative! We have thoroughly enjoyed learning more about Kathleen's spinning journey, and we hope you find it as inspiring and interesting as we have.
One of our primary focuses for the last few years at Created by Elsie B has been building a sustainable infrastructure for the business. It takes a lot of pieces to create the lovely fibers that you all love, and most of those things carry on quietly behind the scenes. The most significant change for you, however, has probably been launching our very own Created by Elsie B shopping platform. We spent a lot of blood, sweat and fluffy love building it, and we want to make sure that you're getting the most out of our website every time you visit us. It's packed full of features and super easy to navigate. There are several ways to search our catalog, plus a few hidden gems that you may have missed during casual browsing.
I hope everyone had an inspiring International Women's Day! This last week, I had the awesome opportunity to attend Altitude Summit in Palm Springs, California! Alt. Summit is a conference and community designed to educate and empower women in creative spaces. While it was awesome, it was overwhelming. The people who convinced me to take the leap mentioned that it's like drinking from a fire hose, and they weren't wrong! I knew it was going to be good, but a lot for me. Imposter syndrome hit hard a few weeks before the event. In talking through it with Sam, I realized that the only reason I wouldn't show up was because I was scared not because there wasn't going to be valuable things to learn.
While having creative freedom and full control are the primary benefits of running a small business like Created by Elsie B, there is so much that goes on behind the scenes! Created by Elsie B began as a one-woman show, but today a team of skilled professionals assists LeAndra to keep it all running like a well-oiled machine. Over time, tasks like photography, management, shipping and content have been outsourced to free up our fearless leader to focus on the creative, hands-on aspects of the business such as dyeing, product development and design. In fact, Elsie B currently employs five women who work remotely in various parts of the business, as well as LeAndra's husband Sam who supports her in different ways as needed. We'd like to pull the curtain back and introduce you to the people who help Created by Elsie B grow and succeed, starting with myself (because I'm the easiest to reach!)